Vancouver SEO Company uses Internet marketing to the process of promoting your business or brand. Its products or services over the internet using tools that help drive traffic, leads, and sales. Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies including content, email, search, paid media, and more. These days, though, internet marketing is often used interchangeably with “content marketing.” Tens of billions of dollars are spent every single year marketing on the Internet. In 2009, Forbes Magazine reported that $65 billion would be spent in the following twelve months by American corporations on online marketing alone. Internet marketing is not a singular approach to raising interest and awareness in a product. Because of the vast number of platforms the Internet creates, the field encompasses several disciplines. It involves everything from email, to Search Engine Optimization (SEO), to website design, and much more to reach an ever-evolving, ever-growing audience. (See also Web Marketing). An Internet marketing campaign doesn’t have to be comprehensive. Not all campaigns need an email newsletter, a viral video, or a social networking component, but finding the right balance between these options typically leads to greater rates of success for marketing professionals. For instance, a strong Internet marketing campaign for the release of a new album might consist of a website about the album, daily updates by the artist on social networking pages, and a music video released on popular video sites like YouTube. Contact us here at firstname.lastname@example.org and we can discuss what we can do for you.