The Best White Hat Link Building Strategies for New Websites That Work

As you’re probably aware, white hat link building strategies for new websites are an essential part of your marketing tools that need to be harnessed in addition to cutting-edge SEO and responsive UI components. Link building strategies for new websites help your site to gain traction and presence on the web, with Google recognizing your site’s interconnected nature with other existing websites on the internet, thus raising your profile and credibility.

Although some of the techniques listed here are tried and true, we have also included some more modern link building strategies for new websites too!

Content Links
By creating content which can be placed on other websites, you naturally increase the presence of your website. For example, you may send out a blog or press release which is posted on third-party websites, containing backlinks that direct the user to your website. If your content is engaging and SEO-optimized too, you should be racking up the traffic in no time.

Resource Pages
Ever wondered why websites have a page of “resources” where they send you away to other websites? It’s often because websites and companies working in similar communities and fields want to backlink to each other and increase their online presence. However, you should make sure that these resources links are relevant and useful to the user, otherwise, you may be penalized for link-stuffing.

Fresh Mentions
It’s not uncommon for your website/company to be mentioned by another company online, only for them to not link to your page. If you find a significant website which mentions your company or URL but does not link to your page, get in contact with them and ask them if they can include a link to your page where they mentioned you. If the client is a fairly popular one, this is one of the most effective link-building strategies for new websites.

Student Discounts
The “.edu” links associated with prestigious educational institutions are like gold in the link-building world – if your page is linked to a .edu site, you’re seen as a more credible and reliable website. As a result, if your company is willing to offer scholarships or student discounts regularly, you will more than likely be able to secure links on .edu websites.

More Prestigious Discounts
Many companies offer discounts to military veterans, senior citizens, community service workers, and much more. If you are willing to offer these kinds of discounts at your company, you should be able to reach out to official government websites and organizations with domains such as .gov, .mil. or .org. As you may have guessed, these links are also very credible and valuable to a budding website.

We’ve just scraped the surface here today, but there are dozens of link building strategies for new websites out there. Feel free to give some of these strategies a try and see how they affect your KPIs shortly – you won’t regret it!

Difference between SEO and Lead Generation

Search engine optimization and lead generation are similar, overlapping marketing principles, but there are distinct differences between the two. Roughly speaking, search engine optimization is a marketing strategy that brings new traffic to your website, while lead generation in practice engages consumers in such a way that they are primed to purchase a product or service. Still, the differences between SEO and lead generation can be murky to the layperson – let’s take a closer look at each and how they may benefit your business or organization.

Search Engine Optimization Experts In Vancouver

Since the earliest days of the internet search engine, even before Google became the powerhouse of online searches, SEO has been utilized to deliver potential customers to a website. While SEO may be one aspect of lead generating practices, the ultimate goal of SEO is separate from lead generating. Indeed, you may consider SEO as the gateway through which your lead generating tools gain traction. In the simplest terms, SEO brings traffic from a search engine results page to your website by improving your website’s ranking on that page. Once the traffic reaches your site, your lead generating strategies are employed to improve conversion rates.

There are three main goals to search engine optimization:

  • Improve search engine rankings to improve your website’s visibility and ultimately drive traffic to your site,
  • Create the foundation for lead generating by matching users’ searched content to your website, and
  • Improve sales through increased website traffic.

Lead Generation Service in Vancouver

So then, how is SEO different from lead generation – one can easily see that these strategies overlap. It helps to consider the question, “what is a lead?” In marketing, a lead is a potential customer with a demonstrated interest in your product, service, or organization. Therefore, lead generation is a strategy that builds interest in potential customers. Lead generating allows us to build relationships with the visitors to our site, so you may consider it the next step in your marketing strategy after SEO. In other words, SEO brings traffic, whereas lead generation builds interest. It is also important to know that while SEO helps you target your lead generating strategies, there are other ways to generate leads. Nevertheless, a seamless marketing strategy combines SEO and lead generating to promote improved sales.

Lead Generation Services Vancouver

As you can see, search engine optimization and lead generation are essentially two sides of the same coin. Once you have attracted web browsers to your site through a carefully executed search engine optimization plan, you can generate interest in your product or service through a carefully executed lead generation plan. Together, these marketing practices help you establish and build stronger relationships with your customers for improved sales now and in the future.

Who Is The Best SEO Company in Vancouver BC?

You’ve searched and searched for honest and unbiased reviews of SEO Vancouver companies.

But you can’t seem to find any websites answering that question.

Well, we hope to do that for you.

If you search for just “Vancouver SEO” this will give you a good idea of who the best are.

We believe that if a company is providing a service, they better be good at providing that service for themselves.

What about us?

But at Meaningful Marketing, we believe that SEO is more than just rankings. It’s about getting targeted traffic to your website.

Case in point, this particular webpage you’ve landed on. In 2017 and beyond SEO is all about content marketing and getting your website content in front of targeted searches. That’s exactly what this webpage has done and why you are here. We have many great content marketing strategies for your business.

But you did search and wanted to find out who the best SEO company in Vancouver was and landed on this page. If it reviews you are looking for, you can see all of our Google reviews here.

If it’s an SEO Vancouver company track record you are after, you can view our current client’s rankings. We are fully transparent in the kind of proven results we deliver. Not many of the other SEO Vancouver companies let you see their client’s results right on their websites. But we do. We’re not trying to hide anything.

Learn more about our SEO process and visit our blog for a better understanding of how SEO works. Once you have a better understanding about our service, contact us below using the form.

We look forward to helping improve your local search rankings in Vancouver BC.