YouTube Ads In Vancouver

Between the end of 2013 and the end of 2014, the amount of time that people spent watching video on the Internet grew 38.5%. Every month, more than 1 billion people watch more than 6 billion hours of YouTube videos. In addition, more than half of YouTube video views come from mobile devices. This represents a lot of potential customers, both at home and on the go. And you can decide where and when a video ad shows, and which potential customers see it. You might be surprised to learn that the average user spends 30 minutes per session on YouTube. Within this 30 minute timespan, the user will be exposed to multiple YouTube advertisements—which is where your small business should be. More and more people are turning to the Internet for their news and television programming. Instead of running a commercial on more traditional (radio, television, or print) channels of advertising, running an ad on YouTube allows you to connect with potential customers through a more targeted approach.YouTube has 1.3 billion users—almost one-third of all people on the Internet—and users watch almost five billion videos daily. These numbers are only expected to keep increasing year over year. Because of this, YouTube provides a great opportunity for your message to reach millions of people that all have the potential of becoming prospective customers. TARGETING With YouTube ads, there are many targeting options for you to choose from. These include:
Topic – the subject of the YouTube video content
Demographics – age and gender
Keywords – specific keywords relevant to the ad
Placements – specific YouTube pages relevant to the ad
Category – the user interest
You can also exclude categories, keywords, and content to avoid association with videos that you don’t want. In comparison to other social media channels, YouTube’s users tend to spend more time on the platform. This is great for small businesses looking to drive more attention to their ads. On mobile specifically, YouTube reports the average session time is more than 40 minutes. Wondering how much running a YouTube ad is going to cost? With YouTube advertising, you pay per video view. So how much does advertising on YouTube cost? A typical video ad runs between $0.10 and $0.20 per view, depending on your video quality, your targeting, and your overall goal. When watching a YouTube video have you ever seen that button that says “Skip Ad”? If so, you might be worried that you’re going to pay for a view when the user didn’t actually see your entire ad. But that’s not the case YouTube doesn’t charge an advertiser for the first five seconds. Viewers have the option to watch an ad or else the placement is free. Advertising on YouTube is more measurable than television advertising. How? You can track the video’s success digitally by utilizing clicks and you can ask your customer service representatives to ask where the consumer heard of your product or service. YouTube allows you to see when someone dropped off from watching your video as well as when people watched the video more often through YouTube’s Analytics. Contact us here at and we can discuss what we can do for you.